Bugalugs Baby Fresh Dog Shampoo is a gentle, pH-balanced cleansing pet shampoo with the emotive and nostalgic scent of baby powder, ideal for removing puppy and doggy odours. It deeply cleanses without irritating the skin, leaving the coat clean, plush, and irresistibly fragrant. This vegan-friendly formula, made in the UK with water from the Lake District, is suitable for all dog breeds and sizes, and can be diluted at a ratio of 20:1. It is specifically formulated for sensitive skin and is suitable for use on puppies over 8 weeks old. Key features include a baby powder fragrance, deep cleansing action, pH balance, a 20:1 dilution ratio, vegan-friendly ingredients, and it is paraben-free.