A 24hr hydrating lip balm powered by sugar from beet root and sugar cane that offers sheer, buildable colour with a smooth, buttery texture. Our best-selling Sugar lip balm offers 24hr hydration for soft, smooth lips and sheer-to-buildable colour that adjusts to different skin tones. Infused with sugar and plant-based fruit oils—including upcycled cranberry seed oil—this clear or tinted lip balm leaves lips feeling and looking healthy. TEST RESULTS 24hr proven hydration even as colour wears* 95% agreed it moisturised, softened & protected against dryness** 11 buildable shades developed for a wide range of skin tones 97% agreed lips looked and felt smoother** *instrumental test, 11 subjects **self-assessment, 62 subjects, 4 weeks COMPOSITION Sugar is scientifically proven to have a long-lasting hydrating effect. Cranberry seed oil helps to smooth. Grapeseed oil helps to soften. Vitamin C and E helps protect.