The next generation of primers powered by over 85% skincare ingredients - Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturize, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine. Key Benefits -12-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 12 hours -Enhances Luminosity: Improves skins radiance and brightness instantly and overtime -Evens Dark Spots and Discoloration: Consumers agree this primer helps reduce hyperpigmentation** Key Ingredients -Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect, and smooth skin. -Porcelain Flower: Promotes long-term visible radiance -Encapsulated Luminous Pearls: Provide enhanced light reflection on skin for naturally dimensional radiance **Based on 3-week consumer testing with 30 women using Pure Canvas Primer After 3 weeks of consumer testing, 30 women agreed that Pure Canvas Primer Illuminating: -Improves skin radiance and brightness instantly and over time -Decreases the appearance of dark spots and hyperpigmentation instantly and over time -Reduces the look of pore size -Gives skin a luminous, healthy glow -Improves the look of bare skin with every wear.Achieve a radiant-looking complexion with the Laura Mercier Pure Canvas Primer Illuminating. The award-winning formula improves the longevity of your base products while maintaining the vibrancy of the shades applied, encouraging a flawless makeup look. Infused with a blend of pearls and porcelain flower extract, the primer reflects light to help improve skin brightness both with and without makeup. Thanks to its softening properties, the formula minimises the look and feel of texture for seamless results.Laura Mercier Pure Canvas Primer Illuminating 30ml "Primers are indispensable - they seal in skincare and protect the face while preparing the face for makeup." - Laura Mercier. The next generation of primers powered by over 85% skincare ingredients - Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturise, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine. Pure Canvas Illuminating Primer improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection. Powered by over 85% skincare ingredients, it boosts skin’s radiance and brightness instantly and over time, improving the look of bare skin with every wear. Suitable for all Skin Types Applicator/Finish/Coverage Fingers/Radiant/Sheer Benefits/Results 12-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 12 hours. Enhances Luminosity: Improves skins radiance and brightness instantly and overtime. Evens Dark Spots and Discolouration: Consumers agree this primer helps reduce hyperpigmentation. *Based on 3-week consumer testing with 30 women using Pure Canvas Primer Illuminating