Counteract yellow and orange tones in lightest blonde hair to deliver clean, Scandinavian blonde style results. A gentle, nourishing, sulphate-free cleanser formulated with Hydrolysed Soy Protein, Jojoba Oil and Rice Extract. Its Super black pigment helps counteract yellow and orange tones in lightest blonde hair to deliver super-clean, super-healthy, super-bright ‘Scandinavian blonde’ style results. ICE BLONDE: Our sulphate-free Shampoo counteracts brassy/yellow tones to achieve Cool Lightest Ash blonde hair. NOURISH & TONE: With nourishing Jojoba Oil, Hydrolysed Soy Protein and Rice Extract, brighten blonde hair while improving overall hair health. For bleached, toned or natural blondes. TONING SHAMPOO: Once the desired result has been achieved, alternate with a different shampoo for optimum colour maintenance. VEGAN FORMULA: We never test on animals, all our Osmo products are 100% vegan and cruelty-free. MADE IN UK & VEGAN: Our Osmo formulas are made in the UK and are all Salon Quality products.We never test on animals, Osmo products are vegan and cruelty-free.