Give tired and broken hair the lifeline it deserves using the transformative power of Fudge Professional Damage Rewind Shampoo. The ultimate solution for reversing damage and preventing colour fading up to 30 washes. Powered with advanced Opti-PLEXTM Technology for hair that's 90% stronger, 8x smoother and twice as soft. Infused with a FragranceFuseTM formula exploding scent for 24 hours of fragrance. Prepare to be amazed as it seamlessly repairs and weightlessly smooths cuticle damage, restoring your hair's natural brilliance and strength. For best bond reconstruction and defence system, use with Fudge Professional Damage Rewind Conditioner. *Tested by breakage. Features: Sulphate free, Suitable for all hair types, Damage repair leaves hair 90% stronger, 24 hours of fragrance, Keeps colour locked, 8x smoother and twice as soft.