The Too Faced Born This Way Original Foundation is designed for individuals seeking versatile coverage, from medium to full, with a natural, skin-like finish. Its primary benefit is to smooth, conceal, and visibly blur imperfections for an airbrushed look that feels comfortable and lasts up to 24 hours. A key consideration for optimal results is ensuring proper skin preparation and selecting the perfect shade match from the range of available options.
Medium to Full Coverage: Offers buildable coverage to flawlessly conceal imperfections and even out skin tone.
Natural, Skin-Like Finish: Provides a silky, undetectable finish that mimics healthy skin, avoiding a heavy or caked-on appearance.
24-Hour Comfortable Wear: Engineered for long-lasting wear, maintaining a fresh look for up to a full day, even through heat and humidity.
Hydrating & Breathable Formula: Features a hydrating texture that feels soft and breathable on the skin, contributing to a moisturized feel.
Smoothing & Blurring Effect: Visibly blurs the complexion, minimizing the appearance of fine lines and pores for a soft-focus, airbrushed effect.
Lightweight & Undetectable: The formula is light, ensuring coverage that doesn't feel heavy and remains virtually invisible on the skin.
Versatile Coverage: Easily buildable from medium to full to suit different needs.
Natural Appearance: Delivers a skin-like finish that avoids a mask-like effect.
Long-Wearing: Proven to last comfortably for up to 24 hours, even in challenging conditions.
Hydrating Comfort: Users report a comfortable, moisturized feel upon application.
Imperfection Blurring: Effectively smooths and blurs for a more even complexion.
Shade Matching: Finding the exact shade online can be challenging without in-person swatching.
Skin Prep Dependent: Optimal results rely on proper skin hydration and priming.
Application Technique: May require some practice to achieve desired coverage and finish without looking heavy.
Versatile Coverage: Easily buildable from medium to full to suit different needs.
Natural Appearance: Delivers a skin-like finish that avoids a mask-like effect.
Long-Wearing: Proven to last comfortably for up to 24 hours, even in challenging conditions.
Hydrating Comfort: Users report a comfortable, moisturized feel upon application.
Imperfection Blurring: Effectively smooths and blurs for a more even complexion.
Shade Matching: Finding the exact shade online can be challenging without in-person swatching.
Skin Prep Dependent: Optimal results rely on proper skin hydration and priming.
Application Technique: May require some practice to achieve desired coverage and finish without looking heavy.
The Too Faced Born This Way Foundation is formulated to offer a seamless, natural-looking finish suitable for daily wear or special occasions where longer-lasting, perfected skin is desired. Its lightweight nature means it won't feel heavy, making it a good choice for extended wear. The buildable coverage allows users to start with a sheer layer for subtle evening of skin tone and layer up for more complete concealment of blemishes or discoloration. For example, a single pump can provide medium coverage across the face, while a second pump targeted at problem areas can achieve full coverage without feeling heavy.
Thanks to its hydrating formula, it aims to keep skin feeling moisturized, which is beneficial for various skin types. The soft-focus effect works to blur imperfections, making it ideal for photography or video calls where a smooth complexion is key. The foundation's ability to stay in place through heat and humidity makes it a reliable option for warm climates or long days. Users can expect their skin to appear airbrushed and seamless, enhancing their natural beauty rather than masking it. For best results, apply with a damp beauty sponge for a natural finish or a dense foundation brush for higher coverage.
Prepare Your Skin: Start with a clean, moisturized, and primed face. This creates a smooth canvas and helps the foundation adhere better and last longer.
Dispense Product: Pump a small amount of foundation onto the back of your hand, a makeup palette, or directly onto your preferred application tool.
Apply Evenly: Using a damp beauty sponge, foundation brush, or clean fingertips, dot the foundation onto the center of your face (forehead, nose, chin, cheeks).
Blend Outward: Gently blend the foundation outward towards the edges of your face and down onto your neck for a seamless transition. Build coverage in thin layers where needed.
Set (Optional): For extended wear, especially in oily areas or humid conditions, lightly set with a translucent powder.
This foundation is designed to be compatible with various skin types, including normal, combination, and dry, due to its hydrating and breathable nature. Its oil-free formula makes it generally suitable for sensitive skin, but always perform a patch test if you have specific sensitivities. The wide range of shades ensures compatibility with diverse skin tones.
Storage: Store the foundation bottle upright in a cool, dry place away from direct sunlight to maintain its consistency and efficacy.
Hygiene: Always apply foundation with clean hands, brushes, or sponges to prevent bacterial contamination. Clean your applicators regularly.
Expiration: Like all liquid makeup products, foundation has a shelf life. Check the PAO (Period After Opening) symbol (usually a jar with a number followed by 'M', e.g., 12M) on the packaging and discard after that period to ensure optimal performance and hygiene.