Yardley Lily Of The Valley Deodorising Body Fragrance 75ml For Her Body Care. Yardley London is one of the oldest companies in the world to specialise in cosmetics, fragrances and related toiletries products. It was founded in 1770 and continues to create luxury items. The company offers body sprays, body lotions, hand creams, soaps, skin care and hair care products, talcum powders, and body washes for women and men. Body Fragrance Spray Parfumé. 95% Natural, Vegan & Cruelty Free. Yardley London has been capturing the delicate fragrance of English flowers since 1777.