An innovative, primer-infused lipstick that envelops lips in rich color for a soft matte finish that lasts all day. Infused with lip-conditioning ingredients to prime and smooth lips, the weightless, silky texture effortlessly glides onto lips for seamless application that does not feather or bleed. This vegan and cruelty-free lipstick is the newest addition to Unlocked, a collection supporting the Nonhuman Rights Project's mission to unlock the cages of wild animals in captivity. Hourglass will donate 5% of the net profits from all Unlocked products to the organization's efforts to secure fundamental rights for animals. The sleek gold magnetic case is embossed with the Unlocked symbol to illustrate Hourglass' commitment to animal welfare. Features and benefits : Buildable, full-coverage color with a soft matte finish All-day wear Weightless formula glides on seamlessly Lip-conditioning ingredients prime and smooth lips Does not feather or bleed Sleek gold magnetic case is embossed with the Unlocked symbol Custom bullet shape allows for precise application Vegan and cruelty-free. Say hello to Hourglass' Unlocked Soft Matte Lipstick, AKA your new beauty bag essential. Part of the Unlocked Collection, which supports the Nonhuman Rights Project's mission to unlock the cages of wild animals in captivity, this lip hero's nourishing formula imparts intense, bold colour with a matte-finish while pumping the pout with moisture. No cracked or dry lips here. Plus, its sleek gold magnetic case is embossed with a symbol of a bunny to illustrate the brand's commitment to animal welfare.