The liquid lipstick that launched a revolution. Long-lasting, transfer-resistant matte lip color with just a swipe. Everlasting Liquid Lipstick is still one of our most iconic collections—the swatches don't lie. Creamy + Comfortable. With natural lip conditioners like vitamin E + sunflower seed wax. Transfer-Resistant All-Day Wear. We called it Everlasting Liquid Lipstick for a reason. Smooth + Precise Application. The wand makes it easy to get a crisp, precise lip look. Matte Finish. It glides over lips like a gloss + sets to a true matte finish. Our Bestselling Shade LOLITA. This iconic chestnut rose shade looks good—and different—on everyone. Neutrals + Bold Pops. Ultra-pigmented shades designed for many skin tones. From reds to unique color pops, plus a full range of neutrals. 100% Vegan + Cruelty-Free.