Olay Anti-Wrinkle Firm and Lift anti-ageing cream + serum visibly reduces the signs of ageing in just 14 days. This day moisturizer combines the benefits of a wrinkle-reducing cream with a firming serum, targeting visible signs of aging like fine lines, wrinkles, and loss of firmness. The formula contains Olay's Skin Renewal Complex, which helps to speed up surface cell renewal to reveal younger-looking skin. It is ideal for women aged 40+ who are looking for a one-step solution to address wrinkles and loss of firmness.