The next generation of primers powered by over 85% skincare ingredients - Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturize, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine. Key Benefits -16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours -24-hour Hydration: Provides long-term hydration to protect skin's barrier function instantly and overtime -Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles Key Ingredients -Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin. -Mineralys: Mineral-enriched water sourced from France known to decrease dullness -Glycerin: Attracts moisture to the skin for flawless makeup application **Based on 3-week consumer testing with 30 women using Pure Canvas Primer After 3 weeks of consumer testing, 30 women agreed that Pure Canvas Primer Hydrating: -Improves skin moisture retention over time for more hydrated skin -Instantly plumps the skin to smooth the appearance of fine lines and wrinkles -Decreases the look of dry or flakey patches -Improves the look of bare skin with every wear -Formulated with over 85% skincare ingredients. Make the most out of your makeup with the Laura Mercier Pure Canvas Hydrating Primer. The makeup primer nourishes the skin for a visibly smooth, flawless-looking base application. Powered by a hybrid skincare formula, the primer helps to improve the look of bare skin with or without makeup. The hydrating primer utilises olive extract and marine hydra botanicals to plump the appearance of fine lines for a collagen-rich illusion. Furthermore, the formula helps extend the longevity of your foundation or concealer for a long-lasting finish. Renew tired, dry skin with the Pure Canvas Primer Hydrating (15ml), a moisture-rich, lightweight primer creating a smooth canvas for make up application. A tall drink of water for parched pores, flakiness and patchiness, this power player features moisturising olive extract to visibly smooth as well as enhance softness and suppleness. Marine hydra botanicals replenish dry skin and promote long term moisture, enveloping the complexion in a veil of hydration that lasts from dawn to dusk. So, apply your skin care and watch in awe as the silky formula glides across the face, effortlessly smoothing skin texture with ease, while also delivering hydrating properties in one fell swoop.