Reveal your inner blonde goddess with L'Oreal Paris Preference Permanent Hair Dye in Extreme Platinum. This advanced formula offers up to 8 levels of lift, delivering an ultimate platinum blonde with a lustrous shine. Our innovative lightening technology, enriched with purple dyes, effectively prevents brassiness for a sophisticated, pure platinum blonde in a single step. The kit includes a reinforcing purple conditioner designed to intensely nourish your hair, leaving it up to 5 times stronger. For optimal results, this product is recommended for use on blonde to dark brown hair. It is not advised for predominantly grey or heavily highlighted hair. The Ultra-Platinum Bleach is a permanent hair colour with a development time of 30-45 minutes. Always perform a 48-hour patch test before use. Box contains: 1 x L'Oreal Paris Preference Ultra Platinum.