Nourish extremely dry hair with the Philip Kingsley Elasticizer Rich Deep-Conditioning Treatment, specially formulated for Afro-Caribbean or Caucasian hair that is over-processed and damaged. Providing intense hydration, the conditioning ingredients really make a difference to dry and porous hair. Olive oil locks in moisture to add bounce and shine, whilst hydrolised elastin strengthens and adds elasticity to your hair. Elasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley's cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair. Our pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry & curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine. Forget all you know about traditional hair masks - Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage. CLINICALLY PROVEN to reduce breakage after just one use* Defines and smoothes curls Combats frizz RESTORES ELASTICITY and bounce Banishes tangles, frizz & straw-like ends The solution to STRONGER, HEALTHIER HAIR INSTANT SHINE that catches the light Leaves hair obsessively smooth and soft Tames tangles Brings dry hair back to life *46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST