Janina Ultrawhite 24K Gold Whitening toothpaste is a unique ultrafresh gel formulation which contains Whitening Bromaine complex, a combination of natural enzymes from Pineapple (Bromelain) and Papaya (Papain) to naturally whiten teeth without harsh abrasives. Formulated with a grade of Hydroxyapatite which has excellent non-abrasive and super effective teeth whitening and decalcifying properties without any harm to the enamel. Colloidal Gold consists of gold particles suspended in solution, which provides regenerative and anti-inflammatory benefits. This toothpaste promotes healthy oral care and it's excellent for the removal of stubborn staining from coffee, tea, nicotine, red wine and lipstick for visibly whiter teeth. Janina whitening toothpaste with gold particles is made with Xylitol which is a natural sweetener, and natural peppermint oil for an extra boost of refreshing flavour. Used twice daily it prevents cavities & decay and protects the gums too. 100% Vegan and Cruelty Free Whitening Toothpaste. Made in UK using natural ingredients.