Colgate Advanced White Toothpaste is a safe and effective way of keeping your teeth healthy and white for longer. Our new formula contains active micro-cleansing crystals that are clinically proven to gently polish and effectively whiten teeth in just 10 days*. Surface stains are removed while helping to prevent new stains. It removes unwanted pigmentation from the teeth effectively and with regular use will reward you with a brighter smile. Characteristics: whitens teeth, freshens breath. How to use: Use at least twice a day. Clean the teeth thoroughly for at least two minutes.