Soft has never looked so bold. Experience moisture-matte to the max with 12 hours of on-trend, mega-bold colour and ultra-weightless wear in a single, velvet-soft swipe. The more you Powder Kiss, the softer, smoother and suppler your lips with full-coverage shades that hydrate lips instantly and over time. Designed for all-day wear + care, it moisturizes lips immediately and over time. Lips are more moisturized and look more smooth and supple with continued use. Immediately reduces the appearance of lip lines, blurs and smooths lips. Provides colour-true wear for 12 hours, is non-bleeding for 12 hours, non-feathering for 12 hours, settle- and crease-resistant for 12 hours, non-flaking for 12 hours, and fade-resistant for 12 hours. Your favourite moisture-matte is transformed by the soft richness of velvet. Moisture-encapsulated powders provide the soft emollient veil of a soft-matte finish, without the dryness often associated with matte lipstick. A combination of lightweight waxes and an elastomer gel creates a lip-hugging effect with a silky, weightless feel. Developed to replicate a backstage technique of blending out edges of Matte Lipstick for a hazy effect, lip lines are softened, blurred and smoothed, making lips appear flushed and effortless. No blotting, tapping or smudging necessary. This hydrating formula glides smoothly onto lips for up to 12 hours of bold, beautiful colour in a single velvet-soft swipe. It's perfect for the person who loves the finish of Powder Kiss, but wants that bolder, full coverage look. Safe for use on both lips and cheeks, it comes dressed in slim, sleek packaging perfect for on the go.