The Too Faced BTW Super Coverage Concealer in 'Cookie' is designed for individuals seeking a high-performance cosmetic solution to achieve a flawless complexion. Its key benefit lies in providing full, natural-looking coverage that effectively hides imperfections, while also allowing for precise contouring and highlighting. While its specific 'Cookie' shade offers a beautiful match for certain skin tones, careful shade selection is crucial to ensure optimal blending with your natural complexion.
Full, Natural-Looking Coverage: Delivers complete coverage to obscure blemishes and discoloration without appearing heavy or cakey, maintaining a natural skin finish.
Long-Wearing Formula: Engineered to last throughout the day, resisting creasing and fading to maintain a consistent flawless look.
Multi-Purpose Application: Beyond concealing, its adaptable formula is ideal for expertly contouring facial features and brightening areas with highlighting.
Hides Imperfections: Effectively minimizes the appearance of dark circles, redness, and other skin imperfections, creating an even skin tone.
Flawless Finish: Contributes to a smooth, refined complexion that feels comfortable on the skin.
Shade 'Cookie': A specific shade (13.5ml) designed to blend seamlessly with particular undertones, offering a warm and inviting tone.
Provides full coverage that still looks natural, avoiding a heavy makeup feel.
Long-wearing formula ensures makeup stays put throughout the day without significant touch-ups.
Versatile for concealing, contouring, and highlighting, making it a multi-functional product.
Effectively hides a wide range of imperfections, from dark circles to blemishes.
Shade matching online or without testing can be challenging to find the perfect 'Cookie' match for your skin tone.
Info needed: May settle into fine lines if skin is not adequately prepped or if too much product is applied.
As a specific shade ('Cookie'), it may not be universally suitable for all skin complexions.
Provides full coverage that still looks natural, avoiding a heavy makeup feel.
Long-wearing formula ensures makeup stays put throughout the day without significant touch-ups.
Versatile for concealing, contouring, and highlighting, making it a multi-functional product.
Effectively hides a wide range of imperfections, from dark circles to blemishes.
Shade matching online or without testing can be challenging to find the perfect 'Cookie' match for your skin tone.
Info needed: May settle into fine lines if skin is not adequately prepped or if too much product is applied.
As a specific shade ('Cookie'), it may not be universally suitable for all skin complexions.
The Too Faced BTW Super Coverage Concealer delivers strong performance across various applications, making it a versatile tool in your makeup routine.
Apply a small dot directly onto blemishes, dark spots, or redness. Gently tap and blend the product into the skin using a finger, makeup sponge, or brush. Start with minimal product and build coverage as needed for a seamless finish. The long-wearing formula ensures it stays put for hours, minimizing the need for touch-ups.
To brighten and hide dark circles, apply a triangle shape under the eyes, with the base along your lash line and the point extending down towards your cheek. Blend thoroughly with a damp beauty sponge or soft brush. The 'Cookie' shade can offer a beautiful brightening effect for medium to deep skin tones, or a subtle natural blend for lighter tones.
For contouring, choose a shade 1-2 shades deeper than your natural skin tone (if using a different variant for this purpose) and apply to areas you wish to recede, such as under cheekbones, along the jawline, and sides of the nose. For highlighting, use a shade 1-2 shades lighter than your skin tone (e.g., this 'Cookie' shade if it serves as a light highlight for you) on the high points of your face like the brow bone, bridge of the nose, and cupid's bow. Blend well for a sculpted, defined look.
Its natural-looking finish ensures that even with full coverage, your skin still looks like skin, not masked.
For optimal application and wear, ensure your skin is clean, moisturized, and primed before applying the concealer. Hydrated skin helps the formula blend smoothly and prevents it from settling into fine lines or accentuating dry patches. Apply your foundation first if using, then the concealer.
This concealer is designed to be compatible with most liquid, cream, and powder foundations. For best results, use with Too Faced's 'Born This Way' line of products to ensure seamless integration and a consistent finish. It performs well over both matte and dewy foundations.
To maintain the integrity and hygiene of your concealer:
Store Properly: Keep the concealer at room temperature, away from direct sunlight or extreme heat/cold, which can alter its consistency.
Keep Clean: Ensure the applicator is clean. If you use a brush or sponge, clean them regularly. Avoid touching the applicator directly to highly soiled areas of the skin to prevent contamination.
Secure Cap: Always replace the cap tightly after each use to prevent the product from drying out and to protect it from air exposure.