Curl enhancing shampoo for curly or wavy hair. The LOVE CURL creamy moisturizing formula gently cleanses the hair, making your curls soft, elastic, lightweight, and shiny without compromising texture. It features a fair trade natural active ingredient from Italian SLOW FOOD Presidia, is vegan, and has a formula without sulfates, parabens, or alcohol, presented in 100% carbon neutral recyclable packaging. This natural shampoo provides conditioning action while gently cleansing hair and contains natural ingredients like olive oil to maintain the hair's hydro-lipidic balance. It enhances the body and volume of hair, leaving it soft, moist, and shiny.