Aveda Men Pure-Formance Shampoo is clinically proven to leave your scalp feeling calmer, healthier, less irritated, and less itchy. This shampoo works in conjunction with the Pure-formance Conditioner to soothe and relieve the scalp while cleansing, conditioning, moisturizing, and adding shine to your hair. Studies show that after just two weeks of use: 72% experienced a reduction in oiliness and greasiness. 65% experienced a reduction in scalp dryness and itchiness. This product is one of 7 groundbreaking products honored with Gold-level Cradle to Cradle certification. It features a rich, spicy, and refreshing aroma derived from kunzea, citrus, and certified organic essential oils of spearmint, vetiver, and lavender. This shampoo is organic and sustainable.