OI milky-smooth shampoo ideal for all hair types. Infused with nourishing Roucou oil, it's the perfect daily shampoo to maintain soft, shiny, and voluminous hair. This shampoo offers antioxidant action and a long-lasting perfume. It features natural active ingredients, is vegan, and has a formula without sulfates or parabens, is alcohol-free, and comes in 100% carbon-neutral recyclable packaging. Davines' nourishing roucou oil shampoo is infused with beta-carotene and antioxidants, gently cleansing hair while protecting it from the effects of aging and environmental damage. After use, hair is instantly softer, shinier, and full-bodied. To use: Wet hair before applying. Gently massage OI Shampoo into the scalp. Rinse thoroughly. For best results, follow with OI Conditioner.