What it is: A nutrient-rich, sulfate-free shampoo that gently cleanses, nourishes, softens hair and adds lightweight moisture. What else you need to know: Infused with nutrient-rich sea buckthorn, this shampoo gently cleanses, nourishes, and softens strands, leaving hair 7x more conditioned. Clinically proven when shampoo and conditioner are used together. Hair Texture: Straight, Wavy, Curly and Coily. Hair Type: Fine, Medium, and Thick. Hair Concerns: Dryness, Frizz. Color Safe. It is jam packed with vitamins and antioxidants. It softens and nourishes. It adds lightweight moisture. Free of parabens, formaldehydes, formaldehyde releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS and SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten free, cruelty free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. 94 percent agree hair felt nourished. 91 percent agree normcore shampoo gently cleanses hair without stripping moisture. Hair is 7x more conditioned. Clinically proven when shampoo and conditioner are used together. Based on a consumer at home test of 51 participants. COMPOSITION. Key Ingredients: Sea Buckthorn a superfruit loaded with Vitamin C, Vitamin A, and fatty acid Omega 7. Coconut Acid provides excellent lathering and conditioning. USAGE RESTRICTIONS: Avoid contact with eyes.