Permanent colour crème for brilliant, natural-looking colour with a blend of tones and highlights. Allergy gentle - significantly reduces the risk of developing an allergy. Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step. Oil infused hair dye delivering soft and shiny results. Gentle on hair and scalp. Long-lasting hair colour that lasts up to 28 washes. 100% Grey Coverage. UK's largest shade choice (with over 50 shades).