The LG OLED55B36LA_AEK is a 55" 4K OLED Smart TV that encapsulates the best of LG's pioneering display technology and smart features, designed to elevate the home entertainment experience. This model showcases the incredible picture quality that OLED is known for, with perfect blacks, intense colour, and a wide viewing angle that ensures every seat in the room is the best seat. Ideal for cinephiles, gamers, and everyday viewers alike, the OLED55B36LA offers unparalleled picture quality in a sleek, modern design. At the heart of this TV is LG's α7 Gen4 AI Processor 4K, which uses deep-learning algorithms to analyze and optimize content. Whether you're watching a blockbuster movie, streaming a series, or playing a video game, this processor ensures that everything you view is upscaled to the highest quality, with enhanced sound and visual fidelity. LG's commitment to user-friendly smart features is evident in the webOS platform, which provides easy access to a vast library of streaming services, apps, and more. With built-in Google Assistant and Amazon Alexa, the OLED55B36LA becomes more than just a TV - it's an interactive hub that can control your smart home devices, search for content, and even answer questions. The design of the OLED55B36LA is as thoughtful as its technology. Its ultra-slim profile and minimalist stand not only make it a stunning addition to any living space but also emphasize the immersive viewing experience. The inclusion of Dolby Vision IQ and Dolby Atmos means that you're not just watching content; you're experiencing it, with cinematic vision and sound that envelops you. LG self-lit OLED is the pinnacle of TV technology. All of the screens pixels are self-lit allowing for perfect contrast, 100 colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience.