A skin plumping serum that instantly floods dehydrated skin with 6x hydration and improves elasticity over time. It provides 6x instant hydration and improves elasticity over time, instantly plumping skin with hyaluronic acid. It also seals in moisture for a dewy glow and improves surface cell turnover for smoother texture. Inspired by the Japanese concept uruoi, which describes a richly hydrated appearance, like a rice field freshly blessed with rain, it is so enriched with essential nutrients & moisture, it looks positively dewy. This three-in-one serum smooths the look of fine lines and texture with lactic acid from Hadasei-3, visibly plumps with hyaluronic acid, and locks in moisture with squalane. It is suitable for normal, dry, combination, and oily skin types and addresses concerns such as fine lines and wrinkles, loss of firmness and elasticity, and uneven texture. The formulation is a lightweight serum. Highlighted Ingredients: - Lactic Acid in Hadasei-3: Supports natural skin surface turnover and smooths the look of fine lines and texture. - Hyaluronic Acid: Naturally replenishes moisture for a hydrated, plump appearance. - Squalane Derived from Sugarcane: Locks in moisture and keeps skin hydrated throughout the day. This formula contains lactic acid from Hadasei-3 and is balanced by squalane and hyaluronic acid—two substances native to skin from birth that diminish with age. Together, these replenishing ingredients work to make your skin look smoother, plumper, and dewier. Clinical Results: Based on an expert-graded 4-week study, twice-daily use on 45 people: - 100% showed improvement in radiance after 2 weeks of use. - 98% showed improvement in texture after 2 weeks of use. - 100% showed improvement in radiance and texture after 4 weeks of use. This product is cruelty-free.