The L'Oreal Paris Preference Hair Dye in 7.1 Ash Blonde offers a permanent hair coloring solution, ideal for adults seeking optimal grey coverage and a beautiful, luminous cool ash blonde shade. This complete treatment is designed to deliver intense, natural-looking, and fade-defying results for up to 8 weeks, while the included anti-brassiness mask helps neutralize yellow undertones for up to 6 weeks. Users should always perform a skin allergy patch test 48 hours before each application to ensure safety and compatibility.
Permanent Hair Color: Provides long-lasting color results that resist fading for up to 8 weeks.
Optimal Grey Coverage: Formulated to effectively cover grey hair, ensuring a uniform and natural-looking finish.
Luminous Cool Reflects: The translucent gel formula, infused with precious flower oils, creates a beautiful shade with cool, ashy, and pearlescent reflects.
Anti-Brassiness Care: Includes a nourishing purple mask that neutralizes yellow undertones for up to 6 weeks, maintaining a pure blonde.
Natural-Looking Nuance: Designed to intensify the natural nuance of your hair color, resulting in an authentic and vibrant look.
Complete Treatment Kit: Each box contains everything needed for coloring: colorant crème, developer crème, anti-brassiness mask, and protective gloves.
Excellent Grey Coverage: Reliably covers grey hairs for a consistent color.
Neutralizes Yellow Undertones: The dedicated purple mask effectively combats brassiness.
Long-Lasting Color: Offers fade-defying results for up to 8 weeks.
Luminous Ash Blonde: Delivers a beautiful, cool-toned blonde with reflective qualities.
Complete & Convenient Kit: All necessary components are included for a hassle-free application.
Permanent Formula: Requires commitment as the color is not easily washed out.
Patch Test Required: Demands a 48-hour allergy patch test prior to each use for safety.
Excellent Grey Coverage: Reliably covers grey hairs for a consistent color.
Neutralizes Yellow Undertones: The dedicated purple mask effectively combats brassiness.
Long-Lasting Color: Offers fade-defying results for up to 8 weeks.
Luminous Ash Blonde: Delivers a beautiful, cool-toned blonde with reflective qualities.
Complete & Convenient Kit: All necessary components are included for a hassle-free application.
Permanent Formula: Requires commitment as the color is not easily washed out.
Patch Test Required: Demands a 48-hour allergy patch test prior to each use for safety.
L'Oreal Paris Preference 7.1 Ash Blonde is engineered for reliable at-home hair coloring, providing professional-looking results. When applied correctly, the translucent gel formula works to infuse your hair with the cool ash blonde shade, ensuring even coverage and vibrant luminosity. The precious flower oils contribute to a healthier-looking shine and help maintain the hair's natural feel.
In real-world application, the product excels in delivering its promised anti-brassiness effect. The included purple mask is a crucial component, actively working to counteract unwanted yellow tones that can often emerge in blonde hair over time. Users can expect the color to remain true for an extended period, making it a suitable choice for maintaining a cool blonde without frequent touch-ups. The formulation aims for intense, natural-looking results, meaning the final shade should blend seamlessly with your hair's natural nuance, rather than appearing artificial. For best results, consistent application and adherence to the development time are key to achieving the desired ash blonde with its cool, pearlescent reflects.
Setup:
Perform a Patch Test: Crucially, conduct a skin allergy patch test 48 hours before each application. Apply a small amount of the mixed colorant and developer to a discreet area, like behind the ear, and observe for any reaction.
Preparation: Put on the provided protective gloves. Drape an old towel over your shoulders to protect clothing. Ensure your hair is dry and unwashed.
Mixing: Carefully read the instructions for mixing the colorant crème with the developer crème. Shake well to ensure a homogenous mixture.
Application: Apply the mixture evenly to your hair, starting from the roots and working towards the ends, ensuring complete saturation. Follow the timing instructions precisely based on your hair length and desired intensity.
Rinsing: After the recommended development time, rinse your hair thoroughly with warm water until the water runs clear.
Post-Color Care: Apply the anti-brassiness purple mask. Leave it on for the recommended time (as per instructions) to nourish hair and neutralize yellow undertones, then rinse.
Compatibility:
This product is designed for adult female use.
It is suitable for most hair types, though individual results may vary based on your natural hair color, texture, and previous treatments.
Care:
Maintain Cool Tones: Use the anti-brassiness purple mask regularly (e.g., once a week or as needed) to keep yellow undertones at bay.
Gentle Cleansing: Use color-safe and sulfate-free shampoos and conditioners to prolong the vibrancy of your ash blonde color.
Rinse with Cool Water: Rinsing your hair with cooler water can help seal the hair cuticle and lock in color.
Avoid Excessive Heat: Limit the use of hot styling tools, or use a heat protectant spray to prevent color fading and damage.