Say farewell to wrinkles with Olay Anti-Wrinkle Firm & Lift SPF 15 Anti-Ageing Day Cream Moisturiser. This firming and lifting day cream utilizes Olay’s Skin Renewal Complex, a multi-vitamin blend of Niacinamide and Pro-Vitamin B5, to visibly smooth fine lines and wrinkles, improve skin suppleness and elasticity, and increase cell turnover. With results in as little as 14 days, your skin will appear firmer in 28 days. The hydrating, non-greasy formula provides moisture while broad-spectrum SPF15 protects against daily UV damage and prevents premature skin aging. Dermatologically tested. Ideal for women aged 40+.