E45 Rich 24h Cream provides deep moisturisation that lasts throughout the day. Formulated with evening primrose oil, known for its skin nourishing properties that help to lock and retain moisture within the skin. This cream provides intense moisturisation that lasts throughout the day and is quickly absorbed to help replenish dry skin. The long-lasting, fast-absorbing lotion helps the skin to lock in and retain moisture, leaving you with supple, soft skin all day long. The cream helps to keep your skin hydrated and refreshed, and moisturisation is an important step in everyone's skincare routine. The Rich Cream has been formulated with Evening Primrose Oil which is well-known for its skin nourishing properties that help to lock in and retain moisture within the skin to minimise water loss. This helps to restore your skin giving you supple, softer, and noticeably glowing skin in just 3 weeks. It softens and smooths the skin which can help to improve the skin's overall texture. The E45 Rich formulation is dermatologically tested, and no unnecessary colours or fragrances have been added. The formula is non-greasy and hypoallergenic and is suitable for normal to dry and even sensitive skin. The cream can be applied daily as required and can be used on the body and the face to restore skin suppleness in three weeks. The Rich Cream can be used by the whole family, including infants over the age of 1 month. For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. E45 understands the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. For best results, use with E45 cleansing products such as E45 Shower Cream and E45 Wash Cream to ensure end-to-end emollient therapy. Active ingredients include Aqua, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, C12-15 Alkyl Benzoate, Cetyl Alcohol, Dimethicone, Sodium PCA, Phenoxyethanol, Ethylhexylglycerin, Steareth-21, Xanthan Gum, Sodium Cetearyl Sulfate, Hydroxyethyl Urea, Steareth-2, Oenothera Biennis Oil, Disodium EDTA, Citric Acid, Tocopherol, Sodium Hydroxide, Ascorbyl Palmitate. Directions: Apply as required, for best results use daily. Warnings: Keep out of reach of children. Avoid contact with eyes. If using large quantities, regularly change clothing, bedding or dressings impregnated with the product and keep away from fire as fire may pose a fire hazard.