John Frieda Violet Crush Purple Conditioner 250ml for Brassy, Blonde Hair. Neutralises, restores & moisturises blonde hair. With Crushed Violet Pigments, Vegan Friendly. Restores & moisturises bright, beautiful blonde. Our Violet Crush Purple Conditioner hydrates and nourishes blonde strands. Lose the brassiness, but keep the moisture. For those of you who loved our Sheer Blonde Colour Renew purple conditioner - this is the same great formula, with a packaging makeover! Conditioner designed for blondes. Tone correcting to help keep that salon look.