Simple Kind to Skin Purifying Cleansing Lotion helps keep skin smooth and soft with its creamy no-rinse formula perfect for when you are on the go. This facial cleanser is made with the perfect blend of gentle cleansers and skin-loving ingredients such as vitamin E and pro-vitamin B5. This cleansing lotion is 100% soap-free, contains no artificial perfume or colour, and no harsh chemicals that can upset your skin, so it is suitable for all skin types even the most sensitive skin. This skin cleanser is kind to your skin and hypoallergenic, as well as dermatologically tested and approved. Globally, Simple does not test on animals.