Achieve the bright smile you have always wanted with Arm & Hammer Advance White Extreme Micropolisher Technology Fresh Mint Toothpaste 75ml. This remarkable addition to your oral care routine contains baking soda and peroxide to remove stains and neutralise acids that protect enamel. Perfect for controlling tartar build-up, this fresh, minty toothpaste is ideal for use morning and night. Whitening for up to 3 shades whiter*. Experience the Exceptional Deep Clean™. Baking Soda toothpaste is more effective in removing plaque from harder to reach areas than non Baking Soda toothpaste. With micropolishers clinically proven to leave your teeth up to 3 shades whiter* with twice daily bushing. Low abrasion helps maintain enamel. Stain prevention shield for long lasting whitening. Deep cleaning for healthy gums when you brush. Arm & Hammer Advance White Pro toothpaste includes the low abrasion and ultimate natural ingredient, Baking Soda. Baking soda is renowned for its special ability to clean and whiten teeth; it is clinically recognised as a very gentle, yet effective cleaning agent that has been proven to be effective at removing unsightly plaque and stains by dissolving deep hard to reach areas. Micro-polishers also help to remove stains and buffs the teeth into a brighter, whiter smile, clinically proven to leave your teeth up to 2 shades whiter with daily brushing. Specially formulated with Baking Soda, nature's clinically proven cleaner manufactured from Trona. A naturally occuring mineral formed from evaporated natural saltwater lakes in Green River, Wyoming, USA since 1867. The standard of purity. For the exceptional deep clean, Extreme with micropolisher technology, Vegan friendly. For more information, visit our website at www.armandhammer.co.uk