Clairol Nice'n Easy Semi-Permanent Hair Dye is a no-ammonia hair coloring product designed to blend away grays and provide natural-looking color results. It lasts up to 24 washes and works in just 15 minutes. The shade is 78 Medium Golden Brown.Ingredients: Aqua, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Ethoxydiglycol, Parfum, Oleth-5, C11-15 Pareth-9, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide MIPA, C12-15 Pareth-3, P-Phenylenediamine, Oleth-10, EDTA, Panthenol, Resorcinol, P-Aminophenol, Hexyl Cinnamal, M-Aminophenol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Alpha-Isomethyl Ionone, Linalool, Benzyl Alcohol, 1-Naphthol, Benzyl Salicylate, Citronellol.Important Safety Information: Do not color your hair if you have a rash on your face, sensitive, irritated, or damaged scalp, or have experienced any reaction after coloring your hair or to a temporary “Black Henna” tattoo. Consult a doctor before use if you have doubts or experienced reactions. Do not use to dye eyelashes or eyebrows. Wear gloves and avoid contact with eyes. Keep out of reach of children. Not intended for persons under 16. Perform an allergy alert test 48 hours before each use. Contains Phenylenediamines (Toluenediamines) and Hydrogen Peroxide. Can cause an allergic reaction. Always carry out a strand test. You may need an extra box for thick or long hair.