The Too Faced Born This Way Super Coverage Concealer in the shade Cloud is designed for anyone seeking a **full-coverage** solution to mask imperfections and brighten their complexion. Its primary benefit is its ability to effectively cover dark circles, blemishes, and discoloration, providing a smooth, even finish. A potential consideration is ensuring the correct shade match, especially when purchasing online, to achieve seamless blending with your natural skin tone. This 13.5ml concealer offers robust coverage suitable for various concealing needs.
Full Coverage Formula: Designed to effectively mask a wide range of imperfections, including dark circles, blemishes, and redness.
Complexion Brightening: Helps to visibly brighten under-eye areas and dull spots, contributing to a more radiant look.
Versatile Application: Can be used for concealing, contouring, highlighting, and correcting, adapting to various makeup routines.
Generous Size: Comes in a 13.5ml tube, providing ample product for extended use.
Born This Way Collection: Part of a popular line known for natural-looking, undetectable makeup.
Creamy Texture: Glides smoothly onto the skin for easy blending without tugging.
Excellent Coverage: Delivers significant coverage, making it effective for stubborn imperfections.
Brightens Effectively: Noticeably enhances the brightness of treated areas.
Multipurpose Use: Suitable for more than just concealing; can highlight and contour.
Long-lasting Formula: Designed to provide enduring wear throughout the day.
Blendable Texture: Despite its coverage, it blends out smoothly into the skin.
Shade Matching: Finding the perfect shade for seamless blending can be challenging without in-person testing.
Potential for Creasing: Full-coverage formulas can settle into fine lines if not properly prepped and set.
Application Learning Curve: May require practice to apply just the right amount to avoid a heavy or cakey look.
Excellent Coverage: Delivers significant coverage, making it effective for stubborn imperfections.
Brightens Effectively: Noticeably enhances the brightness of treated areas.
Multipurpose Use: Suitable for more than just concealing; can highlight and contour.
Long-lasting Formula: Designed to provide enduring wear throughout the day.
Blendable Texture: Despite its coverage, it blends out smoothly into the skin.
Shade Matching: Finding the perfect shade for seamless blending can be challenging without in-person testing.
Potential for Creasing: Full-coverage formulas can settle into fine lines if not properly prepped and set.
Application Learning Curve: May require practice to apply just the right amount to avoid a heavy or cakey look.
The Too Faced BTW Super Coverage Concealer in Cloud excels at providing high-impact coverage where needed. Its creamy consistency allows for smooth application and blending, whether you're covering dark circles, concealing blemishes, or brightening specific areas.
For Under-Eyes: Apply a few dots directly to the darkest areas under your eyes. Use a damp beauty sponge, a soft brush, or your ring finger to gently pat and blend the product outward until seamless. Start with a small amount and build coverage if necessary.
For Blemishes/Spots: Dab a small amount directly onto the blemish. Lightly pat the edges to blend it into your foundation or bare skin. Avoid rubbing, as this can move the product.
For Highlighting/Brightening: Choose a shade one to two tones lighter than your skin tone (Cloud might be suitable for brightening lighter complexions). Apply to the high points of your face, such as the bridge of your nose, brow bone, cupid's bow, and center of the forehead. Blend thoroughly.
Setting for Longevity: For best results and to prevent creasing, especially under the eyes, lightly set the concealer with a translucent setting powder immediately after blending.
Morning Routine: Quickly conceal tired under-eyes before heading out for a fresh look.
Photo Ready: Use to camouflage redness and create a flawless base for events or photos.
Quick Touch-ups: Ideal for on-the-go touch-ups throughout the day to refresh your complexion.
Pro Tip: For a natural finish, apply foundation before concealer on most of your face, then use concealer strategically only where extra coverage is needed.
The concealer comes ready to use. Twist open the cap to reveal the doe-foot applicator.
Skin Types: Generally compatible with most skin types. For dry skin, ensure proper hydration and moisturize before application. For oily skin, setting with powder is highly recommended for extended wear.
Other Products: Works well over most primers and foundations. It can be layered under powder foundations or over liquid/cream foundations.
Shade Cloud: This specific shade is formulated for lighter skin tones, offering either concealing for fair skin or brightening for light-to-medium complexions.
Storage: Store the concealer in a cool, dry place away from direct sunlight and extreme temperatures to maintain its consistency and efficacy.
Hygiene: To prevent contamination, avoid touching the applicator directly with unwashed hands. Clean the neck of the tube periodically if product builds up.
Shelf Life: Check the packaging for the 'period after opening' (PAO) symbol, typically a jar with a number and 'M' (e.g., 6M, 12M), indicating how many months the product is good for after opening. Discard if you notice changes in texture, smell, or color.