This clean, vegan anti-ageing serum, powered by unique superfood Long Life Herb, is clinically shown to strengthen skin so it looks younger, longer. Prevent and address key visible signs of ageing by strengthening your skin. Our powerhouse serum is clinically shown to strengthen skin's barrier by 45%* to better resist damaging environmental aggressors, free radicals and stress. The result is stronger skin that looks younger, longer. Our new and improved plant-powered anti-ageing serum also dramatically improves key visible signs of ageing, reducing the look of fine lines and wrinkles while improving texture, tone and radiance. The secret to this skin-strengthening serum for all ages and skin types (including ageing skin) is our exclusive Long Life Herb — now boosted for enhanced efficacy — and potent botanical extracts. With a higher mineral and vitamin content than kale or spinach, Long Life Herb has for centuries been part of the local diet in Okinawa, Japan, where people live longer than almost anyone on earth. This powerful, mineral-rich superfood is responsibly harvested without agrichemicals, pesticides or chemical fertilisers. Packed with clean and vegan ingredients: Boosted Long Life Herb Mineral-rich plant extract responsibly sourced from Okinawa, Japan, now boosted to strengthen and smooth skin's texture, while helping to resist visible signs of ageing caused by daily damage. California Poppy Provides antioxidant protection to help defend skin against free radical and environmental damage. Niacinamide Also known as Vitamin B3; helps to protect and strengthen the skin's barrier as well as soften the look of fine lines and wrinkles. Helps reduce blemish scarring and dark spots, evens skin tone and fights excess shine. After cleansing, smooth 2 pumps over the entire face and neck. Use daily, morning and night. Smooth and strengthen your skin with the bareMinerals SkinLongevity Long Life Herb Serum, a vegan anti-ageing serum for all skin types that leaves skin stronger, firmer and younger-looking. bareMinerals' plant-powered serum has been designed to prevent and reverse the signs of ageing. The serum strengthens skin and enhances its resilience while smoothing away the appearance of wrinkles for a more youthful appearance that lasts. The complexion is left smooth and soft with a refined texture as niacinamide protects skin and softens fine lines for a healthy and radiant finish. At the heart of the bareMinerals serum lies a patented Long Life Herb extract from Japan. This mineral and vitamin-rich extract is packed with antioxidants that strengthen the skin's barrier to defend against daily environmental aggressors, free radicals and stress, while California poppy adds extra antioxidant protection. We love anything that's clean beauty - and the bareMinerals SkinLongevity serum is just that! The Long Life Herb - which has been a part of the local diet in Okinawa, Japan for centuries - has been responsibly cultivated and harvested in calcium-rich soil without agrichemicals, pesticides or chemical fertilisers. The people of Okinawa live longer than almost anyone else on earth and contribute their wellness and long lifespans to the use of the Long Life Herb. We love that bareMinerals are using this sustainably-sourced potent botanical within skincare, as your complexion can receive its natural age-defying goodness. Not only is the serum powerful and effective, but it's also incredibly sensorial to use. The lightweight white fluid is almost like water as it melts into the skin effortlessly, with a fresh botanical scent that's slightly citrusy but not overpowering. Housed in a frosted glass bottle with a pale gold lid and pump, the serum is simple yet elegant. Massage onto cleansed, dry skin every morning and evening before using your moisturiser. Works Well With. Continue to keep your complexion fresh and youthful by matching this serum with other skincare products from the bareMinerals SkinLongevity collection. Values. Vegan, hypoallergenic, non-comedogenic. Cruelty-free, gluten-free, tree nut-free, paraben-free, SLS-free, synthetic fragrance-free.