As strong as it is versatile L'Oreal Professionnel Homme Clay is the unsung hero of the Homme range, able to give strong hold that's open... L’Oréal Professionnel Homme 5 Force Clay, 50 ml, Hair Clays for Men. This hair styling product will become an essential part of your daily styling routine. Characteristics: fixes your hair in your desired style, gives a matte look, provides medium hold, does not harden in hair. How to use: Apply a small amount of the product to damp or dry hair and style as required.