La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye... Directions hair dye guarantees gorgeous results, with 46 colours to choose from. The Semi-Permanent Hair Dye will give your hair a beautiful colour, just don't forget to bleach it first for the best result. Totally vegan and cruelty free, Directions hair dye is fantastic! Ingredients: Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51. Product Warnings: Do NOT dye eyelashes or eyebrows. If product comes in contact with the eyes, rinse immediately with clean water. Colours can sometimes stain certain surfaces & materials - use with care. Directions doesn’t have a specific longevity on the hair. Do not mix Directions with Peroxide. To achieve lighter shades than your current colour we recommend to seek professional advice. Shades may vary at manufacturer’s discretion. Purple semi-permanent hair colour For best results pre-lighten hair 100% Vegan and not tested on animals Please note this item cannot be returned due to hygiene reasons 100ml