Established 1912. Moisturize & Curl Define for Thick, Curly Hair. Made with Fair Trade Shea Butter. Color Safe. Cruelty Free. Our Shea Moisture Promise: Ethically Traded - Sustainably Produced. Certified B Corporation. Family Founded. Contains Coconut Oil, Silk Protein, and Neem Oil. Our Curl Enhancing Smoothie, enriched with Silk Protein, Neem Oil and Coconut Oil, helps to define curls, restore moisture, reduce frizz and create shine. Great for conditioning hair without weighing it down for bouncy, healthy curls. Tested on our family for generations. Never on animals.