Enter a new era of lashes with Max Factor 2000 Calorie Long Lash Era Mascara, and get ready for scroll-stopping length. This innovative tubing mascara wraps each lash for smudge-proof, all-day wear and drama-free removal. The lash-snatching formula of this Max Factor mascara stretches and sculpts each individual lash for a naturally elongated and lifted look. It comes off so easily when you're ready—wet a cotton pad or your fingers with warm water and press gently against your lashes for a few seconds, then wipe off. Up to 50% visibly longer lashes! Make every era a long-lash era, only with Max Factor.