The future of wash days: introducing our breakthrough Sili-CLONE HairTech. Everything you love about silicone, but scientifically proven to make hair healthier with every wash. This luxe shampoo delivers 2X the volume with every wash for lasting fullness and body TEST RESULTS Delivers 2x the volume with every wash** Mimics what you love about silicones: shine, sleekness, detangling & conditioning. Scientifically proven to improve hair texture and quality with every wash. Sweeping away debris and impurities, the Living Proof Full Shampoo works to refresh the scalp and hair while lending a fuller appearance to finer hair types. Updated with the brand's Sili-CLONE™ HairTech, the cleansing formula encourages a visible smoothing effect with an instant, radiant shine. The volumising shampoo creates a luxurious lather to remove build-up, excess oils and dead skin that could be weighing strands down, revealing a bouncier, thicker look. A lightweight silicone-free shampoo proven to volumize for lasting fullness and body, keep hair cleaner and healthier for longer, and transform the condition of hair.