Smoothing shampoo for frizzy hair. LOVE formula is characterized by a soft and creamy foam designed to gently cleanse frizzy, unruly hair for a smooth look. Fair trade natural active ingredient form italian SLOW FOOD Presidia, vegan, formula without sulphates, nor parabens, alcohol free, 100% carbon neutral recyclable packaging. Davines’ zero-impact smoothing shampoo for frizzy hair gently cleanses while boosting hydration, elasticity, and shine. It nourishes unruly hair with fatty acids and vitamin E from Minuta olive extract, naturally smoothing and increasing hair's silkiness. How To Use: Apply a small amount of product to wet hair. Gently massage shampoo into scalp, lengths, and ends of hair. Rinse thoroughly. For best results, follow with LOVE Smoothing Conditioner.