The Standard of Purity Up to 3X More Plaque Removal* Whole Mouth Protection Provides Deep Cleaning, Whitening & Gum Health Gently Whitens Teeth Neutralizes Acids Deep Cleans Teeth 7 Gums Freshens Breath Tartar Control Cavity Protection Strengthens Enamel Our Commitment: Proud Supporter Arbor Day Foundation Certified Renewable Energy Green-e® All in one care: Removes Plaque and Stains Protects Gums Deeper Clean Ultra Smooth Formula "Fresh from the Dentist" Clean Gentle on Teeth At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3x more plaque in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes.** Use: Aids in the prevention of dental decay. *in hard-to-reach areas compared to a leading toothpaste **Data on file