Keratin Shampoo gently cleanses and reconstructs damaged hair by replenishing natural keratin levels. Essential jojoba and argan oils are infused deep within the hair shaft to hydrate and protect. This advanced, effective reconstructing shampoo instantly transforms weak, chemically, mechanically or environmentally abused hair. It is fortified with the natural reconstructing power of keratin and contains jojoba & argan oils to provide essential hydration. Offers all-day treatment & protection, replenishes & shields hair's natural keratin protein, leaving hair soft, smooth, shiny, bouncy & healthy looking.