About this item --DAILY WHITENING: Enjoy freshness and gentle daily whitening with Colgate Max White White + Crystals Toothpaste --NATURAL WHITENESS: The whitening toothpaste is designed to recharge the natural whiteness of your teeth for a great smile --SUPER COOLING: The teeth whitening toothpaste is made with FreshFX Technology that gives you 10x longer lasting cooling than regular fluoride toothpaste for a powerful rush of freshness --CAVITY PROTECTION: This teeth whitening toothpaste also cleans your mouth and protects against cavities, so you know you’re doing a great job every time you brush --FRESHFX TECHNOLOGY: Our flavoured toothpaste for adults contains FreshFX technology and offers lasting freshness.Product Description Get daily freshness & whitening with Colgate Max White White + Crystals Toothpaste. The whitening toothpaste with FreshFX Technology provides 10x longer lasting cooling vs regular fluoride toothpasteDirections Apply a pea-sized amount, brush.