Avalon Organics Smooth Shine Shampoo is a EWG Verified, NSF Certified, non-GMO, vegan, and biodegradable formula designed to revitalize tired, overworked hair. It restores pH balance and locks in a healthy shine, making it ideal for hair weighed down by product buildup. This shampoo is part of a 3-step Apple Cider Vinegar hair care regimen, featuring a blend of raw Apple Cider Vinegar, Nettle Extract, Argan and Babassu Oils to clarify and restore hair to its optimal pH balance. Gently massage into damp hair to create a rich cleansing foam, then rinse and follow with Avalon Organics Smooth Shine Apple Cider Vinegar Conditioner. It is cruelty-free and pH balanced.