Embrace 70s heritage with the New Balance Older Kids 327 GS in Grey Matter, a classic runner-inspired design that's been updated with new colors and modern materials, boasting contemporary paneling and NB details. The New Balance Older Kids 327 GS is designed to provide superb comfort and combined casual retro looks, based on New Balance's classic 70s runner catalogue. This street-friendly, kid-tuned shoe packs easy-wearing bungee laces, serious NB heritage, classic design, and new colors. Suede and mesh materials offer durability and breathable comfort, with signature features like an oversized NB logo and N overlay on the side. Underfoot, a soft midsole and reliable rubber outsole keep you on your feet. Key features include: 70s-inspired heritage design, flared midsole, oversized N branding, medial linear New Balance text branding, lugged outsole inspired by the 355 trail running shoe, exposed foam tongue, and a rubber heel wrap inspired by the 320, 355, and Supercomp. The split eyerow adds a unique touch. As recreational running established widespread popularity in the 1970s, the benchmark for running footwear shifted from mere existence to performance. While the era’s designs would be considered simple by today’s standards, the decade stands out as the moment when running shoes truly came into their own. The New Balance 327 for kids sheds new light on the ‘70s as a time of innovation by boldly reshaping classic design elements with a thoroughly contemporary outlook. With an angular reworking of the tried-and-true wedge silhouette, outsize, asymmetrically applied ‘N’ branding, and wraparound, trail-inspired lug outsole, the New Balance 327 provides nothing less than a complete reimagination of our running heritage.