Gently cleanse your curls with the Noughty Wave Hello Shampoo. The 97% natural formula works to refresh wavy, coily and curly hair, while helping to moisture, soften and define the look of curls. Packed with vitamin-rich sea kelp extract and avocado oil, the shampoo wraps strands in hydration as it works to sweep away impurities. Hair is left feeling replenished with a healthy-looking shine. This shampoo is carefully curated with natural ingredients to style waves, prep natural curls for styling, and enhance natural curls. It's a gentle hair treatment for curly and wavy hair that offers anti-frizz and curl defining control with a lightweight, medium-hold formula. It acts as the perfect primer for beautifully defined waves and curls all day long or a quick refresh. The plant-powered formula refreshes curls, waves, and coils with Noughty's curl-optimizing QuinOxy, blended with sea kelp extract and avocado oil to smooth and add hold for bouncy curls. With 97% natural ingredients, it contains sea botanicals to hydrate and add shine, for wonderfully frizz-free waves or super smooth, soft, manageable, and spirals. It is vegan friendly, cruelty-free, silicone-free, sulphate-free, and contains no parabens or petrochemicals – just luscious looking locks all day long.