Rimmel London Moisture Renew Lipstick, 510 Mayfair Red Lady. A brilliant burst of rich, pure colour infused with creamy moisture. Mayfair Red Lady is a high-impact vibrant red shade. Ultra-creamy, soft texture for a rich, luscious finish. Moisturises and cares for lips with Vitamins A, C and E. Pure pigments deliver bright, fresh, intense colour.