Colgate Total Active Prevention + Enamel Strength Toothpaste is clinically proven & actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks3x more effective¹ at fighting a root cause of many oral health problems, 24 hour antibacterial² protection, Powerful, patented⁵, preventative technology, Strengthens and re-hardens your enamel, Helps with 8 oral health problemsLooking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.Beyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems:1. Gum problems2. Teeth plaque3. Tartar4. Sensitivity5. Enamel erosion6. Surface stains 7. Bad breath8. CavitiesBy using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁴, so you can be confident your smile is protected and taken care of.¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.²With 2x daily brushing after 4 weeks continued use.³US patented.⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.