Fluoride-Free Since 1959. 99% Earth Sourced. Made with: Coconut oil, Pineapple Extract, Strawberry Extract, Bamboo Powder. Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, our Simply Coconut™ Whitening Toothpaste harmoniously combines Virgin Coconut Oil with brightening Bamboo Powder, Strawberry Extract and Pineapple Enzyme to give your teeth a stain-free sparkle. Plus, the smoothing Coconut Cream taste leaves your breath fully fresh and sweet. It's your time to smile and shine. The Jason® Simply Coconut™ Toothpaste Promise: No Fluoride, No SLS, No Parabens, No Artificial Sweeteners, No Saccharin, No Propylene Glycol, No Gluten. Coconut whitening toothpaste harmoniously combines virgin coconut oil, Strawberry extract and pineapple enzyme to give your teeth a stain-free sparkle. Made with only the most essential ingredients. Smoothing coconut cream taste leaves your breath fully fresh and sweet. No saccharin, Propylene Glycol, fluoride and SLS.