Wella Professional's Koleston Perfect range is one of the best for permanent hair colour. Now get the purest results with their new and improved formula available in an incredible 160 shades. With up to 5 levels of lift, hair will be transformed with its natural depth and shine intact. What makes this formula better than previous iterations is its ME+ technology, which reduces the risk of allergic reactions during application. As a flexible cream designed for a quick and easy 1:1 ratio mix, it now promises a smooth application that will stay in place on the hair. Get the ultimate salon colour now by combining Koleston Perfect Colour with the Wella Welloxon Perfect Developer. Key benefits: New formula with ME+ technology that reduces risk of hypoallergenic reactions Up to 100% grey coverage and up to 5 levels of lift Easy to apply flexible mixture with 1:1 ratio Significantly reduces hair damage, colour after colour. Wella Koleston Perfect Me+ requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colourists and clients. For colour that stays true to tone and provides significantly less damage colour after colour. Conjure up breathtaking shades of red for your hair with the Wella Koleston Perfect Vibrant Reds. The hair colours from the Perfect series completely cover even grey hair and ensure an intensive, long-lasting colour. At the same time, Vibrant Reds can lighten your hair colour by up to three tones. To ensure that your hair is not damaged while being coloured but is actually cared for, the hair colours contain 25 percent lipids and restorative active ingredients. Your hair will be intensively but gently coloured and will become silky and shiny, with an extraordinary brilliant colour.