This SheaMoisture Men's Moisturizing Shampoo is a deep cleansing, sulfate-free shampoo infused with raw shea butter and mafura oil to provide a hydrating clean. Specifically formulated for men of color, it's gentle enough for daily use and works best for the chemistry of your hair. The shampoo is made with ethically traded and sustainably produced ingredients and is never tested on animals. It is free from parabens, sulfates, and mineral oil. To use, massage a coin-sized amount into wet hair and scalp to lather, then rinse thoroughly. Follow with SheaMoisture Men Conditioner for best results. SheaMoisture is a legacy brand, honoring Sofi Tucker, who sold shea butter and beauty preparations in Sierra Leone in 1912. We continue her vision by supporting women in Africa who handcraft our raw shea butter.